How to Select the Right Fujifilm Camera
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Fujifilm introduced its first FinePix camera more than a decade ago. Since then these shooters have undergone several revamps. According to the Japanese company, the brand FinePix is associated with quality, where “Pix” stands for both pictures and pixels. Meaning that images taken with these cameras are of “fine quality”.
At the biennial photographic and imaging tradeshow Photokina 2008, Fujifilm introduced the Super CCD EXR, a sensor which the firm claimed is able to adapt to various shooting situations and adjust itself to produce the best image quality. The first camera to utilize this technology, the FinePix F200EXR, was unveiled earlier this year.
Fujifilm’s niche lies in producing great-looking, low-light and wide dynamic range photos. This expertise was acquired from the company’s knowledge of film manufacturing (which it is still doing). Thus, you may notice that the colors from FinePix shooters tend to look more stunning and accurate.
In the past, Fujifilm competed against other film manufacturers. While most have since faded into the background after the digital revolution, the firm managed not only to adapt to a new environment, but also thrived in it. The rationale for its success is simple: “Embrace technology, and stay ahead of the challenge.”
If you’ve set eyes on a Fujifilm point-and-shoot but aren’t quite sure which one to get, we’ve put together a handy snapshot of each series’ strengths and weaknesses for you right here.
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